Published on by The ROOPON Team
Email is still the highest-ROI channel in ecommerce. A list of engaged subscribers who bought from you — or who raised their hand as interested — is worth more than any social media following. And giveaways remain one of the fastest ways to grow that list.
But there is an important distinction: not all giveaway-driven subscribers are equal, and not all giveaway mechanics are legally compliant in Australia. This guide covers the main strategies, what they are each best for, the compliance considerations for each, and how to turn new subscribers into actual buyers.
Australian compliance note
Say in the terms whether entry is free or paid. Do not describe a paid draw as free. This page does not say a purchase-linked promotion is compliant. Complaints can still be made to the relevant regulator and reputational damage. Always check the rules for your specific structure.
4 Giveaway Strategies to Grow Your Shopify Email List
Entry via email opt-in (free-entry competitions)
How it works
Require entrants to submit their email address to enter your free-entry competition. No purchase required — any member of the public can enter.
Compliance
If the competition is free to enter, say that. If a purchase is required, say that in the terms. This page does not state that a free-entry path is required, and it does not say a paid draw is compliant.
Subscriber quality
Medium — prize hunters may not match your buyer persona. Qualify with a welcome sequence.
Tip
Use your brand and prize to attract your target customer — a prize that appeals broadly will bring broadly unqualified subscribers.
ROOPON access products as giveaway-linked upsells
Best for buyersHow it works
Sync ROOPON access products to your Shopify store via the ROOPON Giveaways app. Customers who purchase are automatically enrolled as ROOPON members — and since they purchased through your store, you can follow up via your normal Shopify email marketing.
Compliance
Customers buy ROOPON access. Any prize-draw entries are described in that campaign’s terms. This page does not say the promotion is compliant. ROOPON publishes the campaign terms and runs the draw named in those terms.
Subscriber quality
High — these are buyers, not just prize hunters. They have transacted with your store and opted into ROOPON.
Tip
Set up a Shopify email flow for ROOPON access purchasers — introduce your core range, cross-sell, and build the relationship.
Social media giveaway with email entry
How it works
Run a social competition (Instagram, TikTok, Facebook) requiring entrants to submit their email or sign up via a landing page. Drive traffic from social to a dedicated entry page.
Compliance
Ensure your platform T&Cs comply with the social network's promotion policies AND Australian trade promotion law. Avoid "like and share to win" as a sole entry mechanism on Meta platforms.
Subscriber quality
Variable — depends heavily on prize and audience targeting. Broad prizes attract broad audiences.
Tip
Use a Klaviyo or Mailchimp integration with a dedicated landing page. Segment social giveaway subscribers separately for targeted nurture.
Referral giveaway (existing subscribers refer friends)
How it works
Give existing email subscribers extra entries or a reward for referring friends to join your list. Use a referral tool (e.g., Viral Loops, ReferralHero) integrated with Shopify.
Compliance
Ensure referral mechanics are clearly stated in your promotion T&Cs. Referral bonuses must be permitted by your campaign terms.
Subscriber quality
High — referred subscribers come pre-warmed by someone who already trusts your brand.
Tip
Best used to amplify an existing list — does not work well from zero. Combine with another strategy to build the initial base first.
The Most Underrated Part: What You Do After Someone Signs Up
Growing the list is only half the job. Giveaway subscribers — especially those who entered purely for the prize — have low initial purchase intent. A strong post-signup email sequence converts them from “prize hunter” to actual customer.
Day 0 — Welcome
Confirm the giveaway entry, introduce your brand, set expectations for what comes next
Day 2 — Value email
Share your best content, a discount, or your most popular product — no hard sell
Day 5 — Social proof
Customer story, review, or behind-the-scenes — build trust before pitching
Day 7 — Soft offer
A targeted offer relevant to why they entered (your product category or a bundle)
Day 14 — Segmentation
Ask what they are interested in — use a preference centre or click-based segmentation to tailor future sends
Why ROOPON Access Purchasers Are Your Best New Subscribers
When a customer purchases ROOPON access through your Shopify store, they are not just entering a giveaway — they are buying a genuine product. That transaction signals far higher intent than a free opt-in. They have:
Trusted your store enough to complete a purchase
Demonstrated they are interested in discounts, rewards, and giveaways
Opted into ROOPON — meaning they will be engaged with the platform
Added themselves to your Shopify customer records for follow-up marketing
This makes ROOPON access purchasers a highly qualified segment to nurture toward your core product range — especially if there is any overlap between your store category and the lifestyle appeal of discounts and giveaways.
Add ROOPON access products to your Shopify store
Start attracting giveaway-motivated customers who convert as buyers — and add them to your email list as paying customers from day one.
Quick Compliance Checklist for Giveaway Email Capture
Email opt-in is separate from giveaway entry — do not require newsletter signup to enter
Provide a clear unsubscribe option in every marketing email (required by Australian Spam Act)
Do not email entrants about unrelated topics without explicit consent
Store subscriber data securely and in compliance with the Australian Privacy Act
Your giveaway T&Cs should specify how subscriber data will be used
