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Shopify merchants · Australia

How to run giveaways in Shopify

By The ROOPON Team7 min read

Shopify does not ship a full prize-draw engine out of the box. Most merchants run competitions by combining products (what the customer buys), checkout (how they pay you), and an app or platform that defines the promotion, entries, and winner processes according to published rules.

This guide focuses on selling ROOPON accesson your store (the discounts & rewards platform): customers pay you through Shopify; promotional giveaway participation is included for qualifying purchases under campaign rules. ROOPON provides the campaign-linked products and merchant tools when you use the ROOPON Giveaways app.

1) Choose your model

  • Access products on your catalogue: customers add ROOPON SKUs to cart like any other product — best when you want revenue in your Shopify reports and normal payouts. Entries are not sold as the product; they are trade-promotion inclusions where the rules say so.
  • Off-platform entry only: sends traffic away from your store; harder to attribute sales and often weaker trust.

For ROOPON, the product-on-Shopify path is the main merchant experience.

2) Install and connect the app

Install the ROOPON Giveaways app from the Shopify App Store, then connect your store. You will need a ROOPON account (email login) in addition to Shopify — the app dashboard explains why.

Read the merchant overview on roopon.com/shopify-merchants before you invite staff or agencies into the project.

3) Complete merchant setup

Follow the in-app checklist: partner profile, app billing where required, product permissions, then sync giveaway products. A step-by-step list is in the first-sync checklist.

4) Merchandise and promote

Add synced products to collections, PDPs, and upsells. See upsell ideas and driving traffic for placement and marketing basics.

5) Compliance and messaging

Trade promotions in Australia are heavily regulated. Always publish clear terms for each campaign, avoid misleading "guaranteed win" language, and keep product copy aligned with what shoppers actually receive. When in doubt, use the terms and disclosures ROOPON provides for each draw and seek professional advice for your specific situation.

6) Payouts: Shopify vs other ROOPON programs

Customer payments go through Shopify; your payouts follow your store's payout schedule. ROOPON's share of qualifying access sales is handled per merchant terms and the app (not the same flow as the broad affiliate signup). Details: revenue share vs affiliate program.

Shopify merchants

Start selling ROOPON on your store

Install the app, sync packages, and earn revenue share — ROOPON runs prizes, draws, and compliance.

Our active giveaway

Enter before these draws close — open each giveaway for full details and entry options.

Related guides

Add ROOPON to your Shopify store

Zero inventory, revenue share on access sales, and full giveaway infrastructure handled for you.

Connect your Shopify store