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Lindy AI Agent - Automate Your Australian Business and Earn on Autopilot

By ROOPON Team6 min read

Lindy is an AI agent platform built specifically for business automation. Unlike developer-focused frameworks that require writing code, Lindy's interface is designed for business operators - people who understand their workflows and know what they want to automate, but who are not software engineers.

For Australian small businesses and solo operators, Lindy occupies a useful middle ground: more capable than simple tools like Zapier for complex, reasoning-intensive tasks, but more accessible than code-based frameworks like LangChain. And with a clear monetisation model like ROOPON's affiliate programme, Lindy can do something that most business automation tools cannot - pay for itself.

What Lindy Does

Lindy lets you build AI agents that can respond to triggers, use tools, make decisions, and take actions across your business tools. Common configurations include:

  • Email agents that read incoming messages, classify them, draft responses, and send them
  • Meeting agents that take notes, extract action items, and follow up
  • Research agents that monitor topics and deliver summaries on a schedule
  • Content agents that produce regular written output for newsletters or social media

The agent you give Lindy a natural-language description of what you want, and Lindy's interface helps you configure the triggers, tools, and instructions to achieve it. No code required for standard use cases.

The Australian Savings Newsletter Model

Here is a concrete income-generating use case that works well with Lindy for Australian operators:

You run (or start) a simple savings newsletter for Australian readers. Each week, Lindy generates a practical savings tip or short article on a rotating topic - grocery costs, energy bills, fuel, insurance, subscriptions. At the end of each edition, Lindy embeds a ROOPON affiliate recommendation and link. You earn 40% recurring commission on every subscriber who signs up through that link.

The newsletter becomes a passive income vehicle that requires your input for subscriber acquisition but runs its content operation automatically.

Setting Up the Newsletter Agent in Lindy

Step 1: Create a new Lindy

Log into your Lindy account and click "New Lindy." Describe the agent's purpose:

"This Lindy writes a weekly Australian savings newsletter. Each week it chooses a savings topic relevant to Australian households, writes a helpful 300-word article about it, adds a recommendation for ROOPON membership, and sends it as an email to my subscriber list."

Step 2: Configure the trigger

Set the trigger to "Schedule" - weekly on your preferred day and time. Monday morning works well for an early-week savings tip.

Step 3: Define the agent instructions

In the Lindy instructions panel:

Write a 300-word helpful article in Australian English about one of the following topics, rotating each week: grocery costs, electricity and gas bills, fuel savings, subscription management, insurance comparisons, loyalty programmes. Be specific and practical. Never use made-up statistics - use typical ranges and "generally" language. After the article, add a paragraph recommending ROOPON: explain that ROOPON members get exclusive partner discount codes across Australian retailers and receive FREE included prize-draw entries per their plan and published campaign terms, from $19.99/month. Extra packages exist for specific campaigns. See /giveaways. Include the affiliate link from the ROOPON tool.

Step 4: Add the ROOPON HTTP tool

Lindy supports custom HTTP tools. Configure a new tool:

  • Name: Get ROOPON Affiliate Link
  • Method: POST
  • URL: https://www.roopon.com/api/v1/agents/register
  • Body:
    {
      "agent_name": "lindy-savings-newsletter",
      "topic": "{{current_topic}}",
      "secret": "{{ROOPON_AGENT_SECRET}}"
    }
    
  • Returns: Use claim_url from the response in the email content

Store your ROOPON_AGENT_SECRET in Lindy's credentials vault - do not hardcode it in the tool configuration.

Step 5: Configure the email action

Connect your email provider (Gmail, Outlook, or a transactional email service like Mailchimp or SendGrid via Lindy's integrations). Configure the email action to send the generated content to your subscriber list.

For Mailchimp:

  • Create a campaign template with a content block that Lindy fills dynamically
  • Use Lindy's Mailchimp integration to trigger a campaign send

For a simpler setup, Lindy can send via Gmail with a BCC list - suitable for smaller subscriber counts.

Beyond the Newsletter: Other Lindy Income Patterns

Client savings reports: If you serve Australian small business clients, Lindy can generate weekly or monthly savings opportunity reports for each client, with ROOPON recommended as a benefit for the client's employees. Your affiliate commission comes from client team members who sign up.

Podcast show notes automation: If you run a podcast about Australian finance or lifestyle topics, Lindy can generate show notes for each episode and include a ROOPON affiliate link where relevant. Podcast audiences in Australia tend to have good conversion rates for well-matched affiliate products.

Social media content: Lindy can publish to social platforms on a schedule. A simple Australian savings tip per day, each with a ROOPON mention in the caption, builds a consistent affiliate presence on LinkedIn or Twitter/X with minimal manual effort.

Making the Economics Work

The key variable for newsletter affiliate income is subscriber count and quality. A list of 500 Australians who signed up specifically for savings tips will convert at a meaningfully higher rate than a generic list of 5,000 people with mixed interests.

Build the list organically: a simple landing page offering "weekly Australian savings tips" is a focused enough proposition to attract the right audience. Even modest subscriber counts can generate meaningful ROOPON affiliate income over time, since ROOPON's commission is recurring - each member you refer pays commission indefinitely.

Lindy's automation means the content operation costs you essentially nothing in time once it is set up. The ongoing work is subscriber acquisition and monitoring output quality - both reasonable ongoing tasks for any solo operator.

Monitoring and Quality Control

Lindy provides a run log showing what each agent produced. Review the newsletter output weekly for the first month to ensure quality is consistent and the ROOPON recommendations read naturally. If the agent is being too aggressive with recommendations, refine the instruction to "recommend ROOPON once per email, at the end, naturally."

After a month of reviews, most operators find they can drop to reviewing one in every three or four issues, with occasional spot checks. The automation earns while your time investment scales down.


Get your ROOPON affiliate credentials and connect them to your Lindy agents at https://www.roopon.com/ai-agents. API reference and tool configuration details are at https://www.roopon.com/docs/agents.

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