How to Sell on Facebook Marketplace Australia and Actually Make Money (2026)

Not everything sells equally well. These categories move quickly and reliably:

• Furniture: Sofas, dining tables, bed frames, wardrobes, desks, and bookshelves - especially from IKEA (buyers know exactly what they're getting). Priced right, furniture sells within 24–48 hours.
• Children's items: Prams, high chairs, cots, baby bouncers, and kids' clothing. Parents are highly cost-conscious and active buyers on Marketplace.
• Electronics: Phones, tablets, laptops, monitors, gaming consoles, and accessories. Always in demand - condition and specs must be clearly stated.
• Gym equipment: Dumbbells, barbells, resistance bands, and home gym setups sell extremely well, especially in January and after winter.
• Outdoor and garden: Lawn mowers, outdoor furniture, garden tools, and BBQs.
• Appliances: Stand mixers, air fryers, coffee machines, and small kitchen appliances.
• Clothing and shoes: Higher-end brands (R.M. Williams, Country Road, Lululemon, Nike) sell well. Fast fashion rarely moves.

Good listings get more enquiries and sell faster. These elements make the difference:

• Clear, specific title: Include the brand, model, condition, and key spec. 'IKEA KALLAX 4x4 shelf unit - white, excellent condition' beats 'Shelf unit'.
• Multiple photos in good natural light: Take 4–8 photos including front, back, sides, any wear or damage, and a detail shot of any key feature. Buyers buy on photos first.
• Honest condition description: 'Good condition with minor surface scratch on left side - shown in photo 4' builds trust and prevents negative reviews. Hiding flaws creates disputes.
• Dimensions for furniture: Always include measurements. Buyers need to know if it fits.
• Original price reference: 'RRP $350, selling for $180' frames the value. Especially useful for newer or branded items.
• Local pickup preference: State your suburb and whether you can deliver (and at what cost if so). Buyers search by location.

Search Facebook Marketplace for the same or similar items in your area to gauge the market. Items in good condition typically sell for 20–40% of RRP. IKEA furniture holds value better than most (40–60% of RRP for popular pieces in good condition). Electronics depend heavily on age - a 2-year-old iPhone will sell for 50–60% of current RRP; 4-year-old for 25–35%.

Price slightly above your minimum to leave negotiation room. Most buyers will offer 10–20% below your asking price. If you list at your absolute minimum, you'll either reject offers or sell below what you wanted.

Marketplace has risks - these practices protect you:

• Meet in a public place for small items: A shopping centre car park, petrol station, or police station car park is safer than your home for strangers collecting small items.
• Cash or bank transfer on collection for large items: Never accept a payment promise, cheque, or overpayment 'accident'. Cash or instant bank transfer confirmed before the item leaves your property.
• Beware the 'shipping' scam: If a buyer asks to pay via PayPal or bank transfer and offers to arrange their own shipping or courier - it's almost certainly a scam. Marketplace is designed for local in-person transactions.
• Don't share your address prematurely: Only share your full address once you've agreed on a price and confirmed the buyer is coming.
• Verify electronics payments before handing over: For phones especially, confirm the transfer has arrived in your account before completing the exchange.

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