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How to Choose a Financial Adviser in Australia: A Practical Guide

By Roopon Finance Team8 min read

Who Is Allowed to Give Financial Advice in Australia?

The term financial adviser has a specific legal meaning in Australia. Not everyone who talks about money is authorised to give personal financial advice - and the consequences of acting on unlicensed advice can be severe.

  • Australian Financial Services Licence (AFSL): financial advisers must either hold an AFSL issued by ASIC or be an authorised representative of a licensed entity; providing personal financial advice without authorisation is a criminal offence
  • ASIC Financial Advisers Register: every licensed financial adviser in Australia is listed on the ASIC register at moneysmart.gov.au; anyone can search by name, firm, or licence number - always check before engaging an adviser
  • What the register shows: the adviser's name, licence number, employer, approved products, qualifications, training, and any disciplinary actions or banning orders; a clean register listing is a minimum requirement, not a guarantee of quality
  • Personal advice vs general advice: personal advice takes your specific circumstances into account; general advice does not (and must include a warning that it has not); only personal advice carries the full best interests duty obligation on the adviser
  • Tax agents and accountants: qualified tax agents and registered accountants can provide tax-related advice and limited strategic advice; they operate under the Tax Practitioners Board (TPB) registration, not ASIC licensing - different regulatory framework
  • Mortgage brokers: licensed under the National Consumer Credit Protection (NCCP) Act by ASIC; they provide advice on credit products but are not authorised to give comprehensive financial planning advice on super, insurance, or investment
  • Financial coaches and money mentors: not regulated financial advisers; can discuss budgeting and general financial concepts but cannot legally provide personal advice on super, investments, or insurance; some operate responsibly within these limits, others do not

Qualifications and Professional Standards

Financial adviser qualifications have been significantly strengthened following the Royal Commission into Banking and Financial Services. Understanding what qualifications to look for helps filter for genuinely skilled advisers.

  • Degree requirement: since 1 January 2019, new financial advisers must hold a relevant bachelor's degree or higher (financial planning, commerce, economics, law, or approved equivalent); advisers who registered before this date were required to meet updated education standards
  • Professional Year: new financial advisers must complete a structured professional year under supervision before providing advice independently
  • Ethics exam: all financial advisers are required to pass the Financial Adviser Standards and Ethics Authority (FASEA) exam; the exam covers ethics, professional obligations, and the Corporations Act - established as a baseline competency standard
  • CFP designation: Certified Financial Planner, awarded by the Financial Planning Association (now the Financial Advice Association Australia or FAAA); requires approved degree, supervised experience, ongoing CPD, and adherence to the CFP Code of Ethics - a meaningful quality indicator
  • FAAA membership: the Financial Advice Association Australia (formed from the merger of the FPA and AFA in 2023) is the peak professional body; members commit to professional standards beyond the regulatory minimum; look for FAAA membership as an additional quality signal
  • Specialist designations: accreditations in SMSF advice (SMSF Association membership), aged care advice (AGEDCA), or other specialist areas indicate specific knowledge relevant to complex client needs
  • Continuing professional development: all licensed advisers must complete ongoing CPD to maintain their registration; advisers who invest in CPD in your specific area of need (SMSF, redundancy, small business) are more likely to provide current, accurate advice

Understanding How Financial Advisers Are Paid

The Future of Financial Advice (FoFA) reforms in 2013 changed how advisers can charge clients - but the fee landscape remains complex. Understanding the fee structure before engaging protects you from conflicts of interest.

  • Fee-for-service (flat fee): the adviser charges a set dollar amount for specific advice; the fee does not depend on which products you buy or how much money is managed; the most transparent and conflict-free structure for clients
  • Hourly rate: less common but exists; typically $350–$600 per hour for qualified senior advisers; appropriate for targeted, specific advice where the scope is clear
  • Asset-based (percentage) fees: the adviser charges a percentage of assets they manage, typically 0.5–1.5% per year; creates a potential conflict - the adviser is incentivised to manage more assets and to maintain ongoing engagement; also means fees grow as your portfolio grows, even if the advice work does not increase proportionally
  • Insurance commissions: following FoFA, most product commissions were banned; however, life insurance commissions are still permitted (capped at upfront 66% of first-year premium plus 22% trail), creating a potential conflict when an adviser recommends higher-premium insurance
  • Fee Disclosure Statement (FDS): advisers providing ongoing fee arrangements must issue an annual FDS showing exactly what you paid and what services you received; if you do not receive a clear FDS, ask for one
  • Opt-in renewal: ongoing fee arrangements (retainer-style) must be renewed every two years with a written agreement; advisers cannot continue charging ongoing fees without your affirmative consent
  • Statement of Advice (SOA): before implementing personal advice, your adviser must provide an SOA explaining the advice, why it suits your situation, and all costs; read the SOA carefully and ask questions about anything you do not understand before signing

Red Flags and How to Avoid Poor Advice

Financial advice scams, incompetent advisers, and conflicted recommendations have caused genuine financial harm to Australians. Knowing the warning signs prevents costly mistakes.

  • Guaranteed investment returns: no legitimate financial adviser can guarantee returns on any investment; promises of guaranteed high returns are a definitive red flag regardless of how they are structured
  • Pressure to decide quickly: high-quality advisers give you time to read the SOA, seek a second opinion, and ask questions; any pressure to sign immediately before the opportunity closes is a manipulation tactic
  • Recommendations outside the Approved Product List (APL): licensed advisers must operate within an Approved Product List maintained by their licensee; products outside the APL require special justification; if an adviser recommends an obscure product that is not on their APL, ask detailed questions
  • Vague fee disclosures: an adviser who cannot or will not provide a clear written statement of all fees and commissions before you engage them is not operating transparently
  • Conflicts of interest not disclosed: the FoFA best interests duty requires advisers to act in your best interests; conflicts of interest (ownership by a product manufacturer, volume bonuses from a platform) must be disclosed; undisclosed conflicts are a compliance failure
  • ASIC Moneysmart website: provides guidance on common scams, a financial adviser search tool, and complaint lodgement mechanisms; if an adviser is not on the ASIC register, do not engage them
  • Australian Financial Complaints Authority (AFCA): if you receive advice you believe was inappropriate, you can lodge a complaint with AFCA at no cost; AFCA can award compensation and requires the licensee to respond formally

Questions to Ask Before You Engage an Adviser

The right questions separate high-quality advisers from the rest. Ask these before signing any agreement - a good adviser will welcome them.

  • Are you licensed? What is your AFSL number or the name of your licensee? - Verify this on the ASIC register before the meeting ends
  • What are your qualifications and professional memberships? - Look for a relevant degree, CFP designation, and FAAA membership as quality indicators
  • How are you paid? - Ask for a complete breakdown of all fees, including asset-based fees, commissions, and any platform or licensee fees; request this in writing
  • Who owns your licensee or practice? - Ownership by a bank, insurer, or product manufacturer creates potential conflicts; independent licensees have greater flexibility to recommend the most suitable products
  • Do you specialise in my situation? - An adviser who regularly works with small business owners, ADF personnel, or those approaching retirement will provide better advice in those areas than a generalist
  • Can I see a sample Statement of Advice for a client like me? - This reveals how clearly the adviser documents their reasoning and whether their advice is genuinely personalised
  • What does an ongoing relationship with you cost and what do I get? - Understand exactly which services are included in an annual retainer and which trigger additional fees; avoid paying ongoing fees for services you will not use

Roopon Connects You With Qualified, Vetted Financial Advisers

Finding a financial adviser you can trust is one of the most important financial decisions you will make. The right adviser pays for themselves many times over; the wrong one can cause lasting damage.

Roopon partner advisers are licensed, qualified professionals - and as a member you access discounts on initial advice consultations. Plus go in the weekly $500 member draw. Join for $4.99 per week at roopon.com.au.


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