What a Financial Planner Actually Does
Many Australians have a vague impression of financial planners as salespeople pushing products. The reality - particularly post-Royal Commission - is more nuanced. Understanding what good advice looks like helps you assess whether you need it.
- Comprehensive financial planning: A genuine financial planner assesses your entire financial position - income, assets, debts, insurance, tax, super, estate planning - and produces a coordinated strategy, not just a product recommendation
- Statement of Advice (SOA): Licensed advisers must provide a written SOA before making personal recommendations - outlining the advice, its basis, fees, and any conflicts of interest. This is a legal requirement under the Corporations Act
- Ongoing advice (ROA): Record of Advice documents ongoing recommendations - typically used when circumstances change without requiring a full SOA. Ongoing clients receive regular reviews and portfolio adjustments
- Tax advice vs financial advice: Financial planners cannot provide specific tax advice - that requires a registered tax agent or accountant. Good planning often involves working with both - an accountant for tax and a planner for strategy
- Insurance advice: Advising on life, TPD, trauma, and income protection is a licensed activity. Stand-alone insurance advisers specialise in this - distinct from investment-focused planners
- ASIC register verification: Before engaging any financial adviser, verify their licence status and any previous bans or conditions on ASIC's Financial Advisers Register at moneysmart.gov.au - a public, searchable database
When Professional Advice Clearly Pays for Itself
Not every financial decision requires professional advice - but some situations are complex enough that the cost of advice is dwarfed by the benefit of getting it right.
- Retirement planning and drawdown strategy: The interaction between Age Pension means testing, super pension phase, investment strategy, and tax in retirement is genuinely complex. A single wrong decision - such as switching super options at the wrong time or triggering the transfer balance cap - can cost tens of thousands of dollars
- Receiving a large windfall: Inheritance, property sale, redundancy payment, or business sale. A one-off advice engagement to structure this correctly pays for itself quickly
- Complex insurance needs: Replacing group cover when leaving an employer, finding own-occupation IP with pre-existing condition exclusions, structuring TPD inside vs outside super - all require specialist insurance advice
- SMSF establishment and strategy: Setting up an SMSF requires legal trust documentation, investment strategy compliance, and ongoing trustee obligations - professional guidance is almost always worth the cost here
- Blended families and estate planning: Binding death benefit nominations, testamentary trusts, and superannuation succession for second marriages require careful coordination between adviser, solicitor, and accountant
- Approaching retirement within 5 years: The sequence-of-returns risk window, Centrelink strategy, and super pension establishment make pre-retirement the highest-value period for financial advice
- Business owners at exit: Small business CGT concessions, structuring a practice sale, rollover provisions - the tax savings available at business sale with proper planning can far exceed the total cost of years of advice fees
When DIY Makes More Sense
For many Australians - particularly younger investors with straightforward circumstances - a well-executed DIY approach outperforms paying for ongoing advice. Here is when self-managing is the better choice.
- Simple, long-horizon investing: A 30-year-old investing regularly into a diversified ETF portfolio (VAS + VGS + bonds) does not need ongoing professional advice - the strategy is straightforward, the time horizon is long, and fees compound against you
- You are willing to learn: Financial literacy is genuinely acquirable. Australians who read reliable sources (ASIC MoneySmart, RBA, ATO), understand their super, and follow evidence-based investing principles can manage their own finances effectively
- Your situation is simple: Single, no dependants, renting or early in a mortgage, salary employment only, no business income - a simple situation does not require complex advice
- Adviser fees exceed the value delivered: Ongoing advice fees of $3,000–$6,000 per year only make sense if the advice generates more than that in tax savings, better investment outcomes, or avoided mistakes. For a $200,000 portfolio, a 1.5% ongoing fee is $3,000 per year - a very high hurdle
- You have the emotional discipline to stay invested: If you can maintain your strategy through market downturns without needing someone to talk you off the ledge, you remove one of the most valuable things advisers provide for less-confident investors
- Low-cost index funds and super selection: Choosing a well-performing low-fee super fund (through APRA MySuper product heatmap), maximising concessional contributions, and investing in index ETFs covers the majority of what matters for most working Australians
Understanding Adviser Fees and How to Assess Value
Post-Royal Commission reforms banned conflicted remuneration - advisers can no longer receive commissions on most products. But fee structures vary widely, and understanding them helps you assess whether you are getting value.
- Upfront SOA fee: Initial advice and plan documentation typically costs $2,500–$5,000 for a comprehensive SOA. This is a one-off fee - not ongoing
- Ongoing advice fee: Typically $2,500–$6,000 per year for ongoing reviews, ROAs, and portfolio monitoring. Some advisers charge as a percentage of assets under management (0.5–1.5% p.a.) - this model creates misaligned incentives at higher balance levels
- Fee-for-service vs AUM: Flat dollar fees are more transparent than AUM percentage fees - a $500,000 portfolio paying 1% is $5,000/year; a $2 million portfolio pays $20,000/year for potentially identical service. Flat fee models are increasingly common among quality advisers
- Ask for the fee disclosure document: Licensed advisers must provide a Financial Services Guide (FSG) disclosing fees and any referral arrangements before advice is given - read it carefully
- AFCA complaints: If you receive advice you believe was inappropriate or conflicted, the Australian Financial Complaints Authority (AFCA) provides free dispute resolution - an important consumer protection backstop
- Limited advice and scaled advice: ASIC has introduced scaled advice pathways - advisers can now provide limited-scope advice (on a single issue) more efficiently. This reduces cost for straightforward questions without requiring a full comprehensive plan
The Hybrid Approach: Advice When You Need It
The binary of 'ongoing adviser' versus 'complete DIY' is a false choice. Many Australians benefit from a hybrid model - managing most decisions themselves while engaging professional advice for specific high-stakes moments.
- Milestone-based advice: Engage an adviser at specific life events - first home purchase, birth of a child, job change with a super decision, inheritance, pre-retirement - rather than paying for ongoing annual reviews when nothing significant changes
- One-off strategy session: Many advisers offer one-off consultations or strategy sessions ($300–$800/hour) without requiring an ongoing relationship - useful for a second opinion or a specific question
- Accounting for tax, planning for strategy: Engage an accountant annually for tax compliance; engage a financial planner when a strategic decision arises. These are different skill sets and different value propositions
- Online tools for modelling: ASIC MoneySmart retirement planner, Moneyhub, and super fund calculators let you model scenarios yourself - reducing the need for paid advice on straightforward projections
- Super fund guidance services: Most major industry super funds offer free member guidance services - not personal advice, but general information about fund options, insurance, and contribution strategies. Underutilised by most members
- Robo-advice platforms: Platforms like Stockspot (Australia) provide automated portfolio management at low cost - useful for straightforward investment mandates without the relationship overhead of a traditional adviser
Roopon Members Access Financial Expertise for Less
Whether you prefer DIY investing or professional advice, reducing the cost of financial services puts more money to work for you. Roopon members access exclusive discounts with financial advisers, accountants, and investment platforms - making the advice and tools you need more affordable.
Members can win published campaign prizes - money that could fund an advice session, a super top-up, or an investment purchase. Membership is from $19.99/month. Roopon, ABN 89 656 278 830, 172-178 Maroubra Road, Maroubra NSW 2035.
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