EOFY Deals Australia 2026: The Ultimate Guide to End of Financial Year Savings

EOFY sales typically begin in late May and run through to 30 June. However, the deepest discounts almost always land in the final week of June - particularly the last few days. Retailers are motivated to clear stock before the new financial year begins on 1 July, which means genuine price drops rather than the token markdowns you might see earlier in the month.

Mark 24–30 June in your calendar as prime shopping time. That said, big-ticket items like laptops, TVs, and whitegoods can sell out fast, so don't wait until the 30th if you've found exactly what you need at a great price.

Not every category offers the same level of discount. Here's where to focus your attention:

Electronics and tech - This is the undisputed king of EOFY. Laptops, monitors, tablets, printers, smartphones, and smart home devices regularly see discounts of 20–40%. Retailers like JB Hi-Fi, Harvey Norman, and The Good Guys compete hard during this period.

Whitegoods and appliances - Fridges, washing machines, dishwashers, and air conditioners often hit their lowest prices of the year. Appliance replacement is also a common tax deduction for businesses and sole traders, making this doubly attractive.

Furniture and homewares - IKEA, Freedom, and dozens of online retailers discount furniture significantly. If you've been putting off a lounge suite or home office upgrade, EOFY is the time.

Cars and vehicles - Dealerships have sales targets tied to the financial year. The last week of June is one of the best times to negotiate on a new or demonstrator vehicle. Finance rates and trade-in values can also be more favourable.

Clothing and footwear - End of season and end of financial year coincide nicely in the fashion world. Expect clearances on winter stock from major retailers.

Unfortunately, not every "EOFY SALE" banner represents genuine savings. Some retailers inflate prices in the lead-up to sales, then "discount" back to the original price. Protect yourself with these strategies:

• Use price tracking tools - Websites like StaticICE and PriceSpy track historical prices for electronics, so you can verify whether a discount is real.
• Check the RRP - Compare the "sale" price against prices at multiple retailers and against the manufacturer's recommended retail price.
• Read the fine print - "Up to 60% off" usually means one item at that discount. Look at per-item pricing.
• Beware of bundle deals - Forced bundles (e.g., "free accessory pack valued at $99") can obscure the true deal. Calculate the standalone price of what you actually want.

For individuals, the ATO allows deductions on expenses directly related to earning income. Common EOFY purchases that may be deductible include:

• Home office equipment - Computers, monitors, desks, and chairs if you work from home (check with your accountant regarding the fixed-rate or actual-cost methods).
• Tools of trade - Tradespeople, creatives, and others who need specific equipment for work can often claim tools and equipment.
• Mobile phones and accessories - The work-related percentage of your phone and any work-specific accessories.
• Subscriptions and memberships - Memberships or software subscriptions directly related to your work may be deductible. Always seek advice from a registered tax agent or accountant, as eligibility depends on your individual circumstances.

Always keep your receipts and records. The ATO requires you to substantiate any claims over $300.

Here's a strategy most shoppers overlook: Roopon membership discounts work on top of EOFY sale prices. When you're already getting 20% off at a retailer during EOFY, your Roopon member discount can add further savings through partner deals and exclusive member offers.

Roopon is an Australian membership rewards club with plans starting at $19.99/month (BASIC). Members access ongoing discounts across categories including tech, entertainment, services, and more - all year round, not just in June. So while everyone else is scrambling for one-off EOFY deals, you're already getting member pricing every single month.

Members receive FREE included prize-draw entries per their plan and published campaign terms. See /giveaways for current prizes — they change.