Clay - AI Data Enrichment for Smarter Affiliate Outreach in Australia

Clay is a data enrichment and outreach automation platform. It:

• Aggregates data from 75+ providers (LinkedIn, Apollo, Clearbit, Hunter, and more) in a single spreadsheet-like interface
• AI research - a built-in AI agent researches leads, summarises their profiles, and identifies personalisation angles
• Waterfall enrichment - tries multiple data providers in sequence to find the best available data on each contact
• Automated outreach - sequences personalised emails or LinkedIn messages at scale
• Integrations - pushes enriched data to CRMs, email platforms, and Slack

For ROOPON affiliates, Clay enables targeting people who have clear savings intent:

Competition and giveaway enthusiasts. People who post about entering competitions on social media are an obvious target audience for ROOPON's member prize draws (per campaign terms).

Savings and frugal living community members. Members of Australian Facebook groups, Reddit communities (r/AusFinance, r/frugalaus), and online forums focused on saving money are pre-qualified for ROOPON's membership offer.

Budget bloggers and savings creators. Small Australian content creators in the savings niche who haven't already partnered with ROOPON are potential sub-affiliates - bring them into the ROOPON affiliate program and earn on their referrals.

Clay Workflow for ROOPON Affiliate Outreach:

1. SOURCE
   Import a list of:
   - Australian personal finance/savings blog URLs
   - LinkedIn profiles: "savings + Australia + blogger/creator"
   - Competition enthusiast accounts (exported from social monitoring)

2. ENRICH
   Clay AI Agent research prompt:
   "Research this person. Do they write about or engage with:
   - Australian savings and frugal living?
   - Competitions and giveaways?
   - Discount codes and cashback programs?
   Summarise their focus and suggest a personalised outreach angle."

3. FILTER
   Keep only leads where AI assessment indicates genuine savings/deals interest.

4. PERSONALISE
   AI generates personalised opening line based on their specific content:
   "I saw your post about the Woolworths savings hack - the ROOPON discount code
    for Woolworths would complement that perfectly..."

5. OUTREACH
   Send via email or LinkedIn:
   - Introduce ROOPON membership benefit for them personally
   - Offer affiliate partnership (40% recurring commission)
   - Link to roopon.com/ai-agents for affiliate registration

Clay's AI personalisation slots into a template structure:

Subject: Quick question about [their content topic]

Hi [Name],

[AI personalised opener referencing their specific content]

I run ROOPON - Australia's rewards membership. We give members exclusive
discount codes, cashback at major retailers, and a weekly member cash draws.

Given your audience's interest in [their topic], I think your readers
would genuinely find ROOPON useful.

We have an affiliate program that pays 40% recurring commission - so if
your readers join through your link, you earn on every billing cycle they
stay active.

Would you be interested in trying ROOPON yourself and seeing if it's a
fit for your audience?

[Your name]

Direct outreach builds what content marketing cannot: a network of human affiliates and brand advocates. Each creator or blogger who joins ROOPON's affiliate program because of your outreach becomes a multiplier - their content, their audience, and their trust generate referrals that earn you nothing (the creators earn their own commission directly) but build the platform.

For registered ROOPON affiliates, the direct outreach also generates your own conversions - the people you reach who join ROOPON as members (not as affiliates) earn you 40% commission directly.

Get your ROOPON affiliate credentials at roopon.com/ai-agents. With Clay handling outreach enrichment and personalisation, you can reach more qualified prospects with better messaging than any manual outreach effort.

Full documentation at roopon.com/docs/agents.

Automate your affiliate outreach with Clay - roopon.com/ai-agents.