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Affiliate Content Guidelines

Best practices, compliance rules, and brand usage guidelines for ROOPON affiliates

General Principles

Truth and Accuracy

  • All claims about ROOPON services must be accurate and verifiable
  • Do not make false or misleading representations
  • Clearly disclose any limitations, restrictions, or conditions
  • Never guarantee winners or specific outcomes for giveaways

Transparency

  • Always disclose your affiliate relationship with ROOPON
  • Use clear language like "I earn a commission" or "Affiliate link"
  • Disclosure must be prominent and not hidden in small text
  • For social media, use #ad or #affiliate hashtags

Respectful Communication

  • Use professional and respectful language
  • Avoid spam, aggressive sales tactics, or harassment
  • Respect user privacy and data protection
  • Follow platform-specific rules (Instagram, Facebook, TikTok, etc.)

Content Creation Best Practices

DO: Create Engaging Content

  • Share your personal experience with ROOPON giveaways
  • Highlight specific prizes or upcoming competitions
  • Create tutorials on how to enter giveaways
  • Write honest reviews and testimonials
  • Use high-quality images and videos
  • Include clear calls-to-action (CTAs)

DON'T: Avoid These Practices

  • Don't use clickbait or misleading headlines
  • Don't create fake testimonials or reviews
  • Don't spam comments or DMs
  • Don't use copyrighted material without permission
  • Don't promise guaranteed wins or unrealistic outcomes
  • Don't use aggressive sales tactics or pressure

Brand Usage Guidelines

Logo Usage

  • Use official ROOPON logos provided in your affiliate dashboard
  • Don't modify, distort, or alter the logo in any way
  • Maintain proper spacing around the logo (minimum 20px)
  • Don't use the logo in a way that implies endorsement beyond affiliate relationship

Brand Colors

  • Primary brand color: Yellow (#FCD34D / #FFD700)
  • You can use brand colors but don't claim they're your own
  • Ensure sufficient contrast for readability (WCAG AA standards)

Trademark Guidelines

  • "ROOPON" is a registered trademark - always use it correctly
  • Don't register domains, social handles, or variations of "ROOPON"
  • Don't create products or services using ROOPON branding
  • Upon termination, stop using all ROOPON branding immediately

Platform-Specific Guidelines

Instagram

  • Use #ad or #affiliate in the first line or clearly visible
  • For Stories, use the "Paid Partnership" sticker
  • For Reels, include disclosure in the video itself
  • Don't use "sponcon" or vague terms - be explicit

Facebook

  • Use Facebook's Branded Content tool when available
  • Include clear disclosure in the post text
  • For ads, follow Facebook's advertising policies
  • Never use false claims or testimonials

TikTok

  • Use #ad or #sponsored hashtags
  • Include disclosure in both video and caption
  • Follow TikTok's Community Guidelines
  • For TikTok Ads, comply with advertising standards

YouTube

  • Include disclosure in the video description and verbally in the video
  • Use YouTube's "Paid Promotion" feature
  • Disclosure must be in the first few lines of the description
  • For video ads, follow YouTube's advertising policies

Email Marketing

  • Comply with Spam Act 2003 (Australia)
  • Include clear opt-out/unsubscribe options
  • Identify yourself and your relationship with ROOPON
  • Use truthful subject lines (no misleading content)

Prohibited Content & Practices

These practices will result in immediate account termination:

  • Making false claims about winning odds or guaranteed prizes
  • Creating fake reviews, testimonials, or social proof
  • Using deceptive pricing or discount claims
  • Spamming social media, comments, or DMs
  • Creating content that violates Australian Consumer Law
  • Using copyrighted material without permission
  • Impersonating ROOPON or its employees
  • Promoting competitors or alternative services
  • Engaging in fraudulent activities or click fraud
  • Violating any platform's terms of service

Affiliate Link Usage

Best Practices

  • Use your unique affiliate link from the dashboard
  • Don't modify or shorten links in ways that hide the destination
  • Test links regularly to ensure they work correctly
  • Use UTM parameters to track performance by source
  • Always use HTTPS links for security

Prohibited Link Practices

  • Don't use link cloaking that hides the destination
  • Don't create fake or misleading redirects
  • Don't use affiliate links in paid ads without proper disclosure
  • Don't share links in spam comments or unsolicited messages

Content Compliance Checklist

Before publishing any content, ensure:

I have disclosed my affiliate relationship clearly
All claims are truthful and can be verified
I have used official ROOPON branding correctly
I have included my unique affiliate link
I have complied with platform-specific rules
I have not made false or misleading statements
I have followed Australian Consumer Law
I have included appropriate disclosure (#ad, #affiliate)

Need Help?

If you have questions about content guidelines or need approval for specific content, contact our affiliate support team.

affiliates@roopon.com.au